Starting an online store in Australia
Last reviewed 2026-07-17
An online store can start lean, but trust, payments and tax setup still matter on day one.
1. Business basics
- Choose structure (often sole trader to start)
- Apply for an ABN
- Register a business name if you use a brand name
- Track turnover for GST — online sales can grow quickly
Australian Business Register — Apply for an ABN
2. Store setup
- Pick a platform (Shopify, Squarespace, WooCommerce, etc.)
- Mobile-friendly product pages with clear prices and shipping info
- Australian dollar pricing and local payment methods
- Domain email that looks professional
3. Policies customers expect
- Shipping timeframes and costs
- Returns / refunds
- Privacy policy for customer data
- Terms of sale
4. Operations
- Stock tracking or made-to-order process
- Packaging that survives Australia Post / couriers
- Separate business bank account and bookkeeping app
- Record keeping for ATO
ATO — Record keeping for business
5. Marketing that works early
- SEO basics on product titles and collection pages
- Instagram / TikTok product demos
- Email capture for launches
- Small Meta ads test once you have proof (reviews or sales)
TipUse the marketing budget splitter and content ideas tools once the store can take orders.
Heads upConsumer law applies to online sales. Get advice if unsure about refunds and advertising claims.