Facebook Page for local reach

Facebook still matters for local communities, events, parent groups and paid ads — even if organic reach is quieter than it used to be.

1. Create the Page

1. Create a Facebook Page (not just a personal profile for business).
2. Choose the closest category.
3. Add profile image, cover photo, about text, hours and contact.
4. Use the same phone, address and website as Google Business Profile.

Create a Facebook Page

2. Connect Meta Business Suite

Link Instagram + Facebook so you can schedule posts, reply to messages and run ads from one place.

Meta Business Suite

3. What to post

• Offers and opening hours updates
• Community-friendly tips
• Event or seasonal reminders
• Cross-post selected Instagram content (adapt the caption)

4. Local tactics that work

• Join relevant local groups — share value, don’t spam
• Boost one strong post ($5–$20) targeted to nearby suburbs when you have budget
• Turn on messaging and reply within a day